Seemingly every year, a “controversy” arises when the NFL and their broadcast partners reject an ad a prospective advertiser wishes to air during the Super Bowl. We’ve seen it in the past with PETA, Focus on the Family, and GoDaddy practically built a cottage industry on this pantomime “fight”. Now, another advertiser has had their ad banned from the Super Bowl broadcast, and is getting much more exposure at a much lower cost.
The NFL has a policy against advertising firearms. Via Yahoo!:
5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.
Firearm manufacturer Daniel Defense is seeking to air an ad during the Super Bowl, which you can see below.
Perhaps the ad doesn’t violate the letter of the NFL’s policy, but it certainly does violate the spirit. That said, it was likely intended to. Had the league allowed the ad to air, or if the ad was more conforming to policy, little would have likely been made of the whole affair. Now, though, Daniel Defense is being talked about, their ad is showing up everywhere, and they’re getting exposure at a deep discount compared to what a Super Bowl ad costs. Kudos to them, but this isn’t the first time this has happened, and it certainly won’t be the last.