Baltimore jeweler to refund money if the Ravens pitch a shutout

fVs8CkcAnother jeweler, another Big Game, and another big promotion. A jeweler in Baltimore is trying do drum up some business with the Ravens playing against the 49ers in next Sunday’s Super Bowl, and he is using a ploy that we saw earlier in college football.

The owner of Maryland jewler Saxon’s Diamond Centers, is willing to refund up to $5000 on any purchase made between Saturday and the Super Bowl if the Ravens happen to hold the 49ers scoreless in Super Bowl XLVII. The odds of this aren’t all to great for those willing to drop that kinda of cash. But heck, if you are planning on buying something over the next week, anyway, it is definitely a deal worth risking.

There have been 46 Super Bowls played, and never has their been a shutout. The lowest point total is held by the Miami Dolphins in Super Bowl VI, when they only managed 3 points in their loss to the Cowboys. Only 7 teams have been held to 7 points or less. The Minnesota Vikings were held to that standard 3 of the times.

Had this been the 2000 Ravens, it would be a bold move. The defense itself held the Giants to zero points in Super Bowl XXXV. The special teams, however, allowed a Ron Dixon kick return for a TD

For what it is worth, the 49ers are on the board with the 26 points for their over/under odds

  • cabbage

    Actually you buy an insurance policy for this kind of thing, so it isn’t as expensive as one might think. Kind of like the $10,000 for a-hole-in-one at charity golf events.

  • Watsonian

    Doesn’t matter. San Fran wins, going away to.

  • JimfromBham

    Jeff Dennis’ Jewelry in Gardendale, Alabama made the same deal for the Iron Bowl (i.e., the annual Alabama – Auburn game). If either team got shut out, he offered to refund the full price to anyone who purchased jewelry the week prior to the game. Of course, Alabama shut out Auburn this year, and Dennis paid something like $55,000 in refunds.

    Here’s the genius of his deal, however: He insured his risk with a policy from Lloyd’s of London. I suspect the policy premium was about $1,000.00 because, no matter how bad Auburn was this year, the possibility of a shut out was remote. The policy insured the full value of the purchase, so he still made his profit minus the $1,000.00 premium. Jewelry in a retail store is marked up generally from 30% to 70%, so his profit (actually paid by the insurance) could be estimated as $55,000 x 50% (i.e., just a rough guess at the average profit per item) – $1,000 = $21,500.

    The real beauty of the offer is that many of the people who reclaimed their refunds took the money and spent it in other items in his store. I heard of a young engaged couple who got their engagement ring for free (and you can see from the above that the store suffered no loss of profit), then turned around and bought more jewelry. Thus, even more profit.

    Additionally, the deal generated thousands of dollars of free advertising – everyone who talked about the Ironbowl also switched quickly to “the guy in Gardendale who gave away free jewelry”. News stories lasted a week or two, and it eventually went national.

    Pure genius – at a low cost. Like when the Colonel on the old TV show, “The A-Team”, would say, “I love I when a plan comes together.”